Fibi Labs Enhances Product Quality Of Websites and Reduced Bounce Rates

About Customer

Our customer is one of the automotive chains offering vehicle repair and maintenance services. They are committed to providing not only premium tires but top-quality auto products with the best possible service, all at our lowest prices to get you back on the road. They have multiple websites for their different brands which aim to help customers reserve products and services online.

Customer Objectives and Needs

• As a business having multiple websites and millions of online users, they are seeking a reliable QA partner who owns the Product Quality responsibility and helps them to release new features and design.

• They want to ensure that their website's features and design are accessible from all sorts of devices and serve great user experience.

Our Approach

Fibi Labs approached the project by understanding the customer's requirements and tailoring their services accordingly.

1. Quick Collaboration: Fibi Labs collaborated with the customer, assigned dedicated resources, and conducted a thorough test assessment to understand their infrastructure and objectives.

   
   

2. Insights and Recommendation: Fibi Labs provided the customer with valuable insights and actionable recommendations to strengthen their platform, implement best QA practices, and mitigate risks based on the assessment findings.

   
   

3. Various Device Coverage: Fibi Labs cover testing on real mobile devices, tablets and laptops. More coverage done through remote devices availability.

4. Quick Turnaround Time: Fibi Labs makes sure to conduct a detailed testing of new features and deliver detailed test results faster before the timeline.

5. Collaboration and Flexibility: Fibi Labs ensured seamless collaboration, maintaining open communication channels for queries, progress updates, and feedback to accommodate customer timelines and preferences.

Result and Benefits

Working closely with Fibi Labs yielded significant results and benefits for the customer:

1. Identification of Product Gaps: Fibi Labs identifies over 95% of issues immediately during pre-release testing, enabling timely fixes by developers and enhancing overall product quality and user satisfaction.

2. Streamlined Debugging: Fibi Labs' detailed bug reports facilitated efficient debugging and quick issue resolution, enhancing the development cycle.

3. Enhanced Test Request Coverage: Fibi Labs demonstrates swift handling of new test requests, ensuring rapid execution, providing valuable feedback, and effectively capturing and addressing bugs.

4. Increased Confidence In New Features/Design Releases: Customer having more confidence in new features and design releases as they ensure all bugs and glitches are already catched and resolved before release.

5. Improved Metrics: Less bugs led to a large reduction in bounce rate. Originally (the month before we signed with Fibi Labs) overall bounce rate was 65.3% but last month after working with Fibi Labs and reducing bugs and improving page quality, our bounce rate decreased to 61.5%. Customers are engaging with our website more and less likely to bounce because it's a higher quality product.

Conclusion

Fibi Labs understood customer needs quickly and provided effective QA services which improved their product quality and increased user engagement.